B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- review volume growth for businesses replying to online reviews (2017)
Writing replies to online customer reviews increases the total number of reviews by 12%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Marketing Science (Georgios Zervas, Boston University)
Primary
Tier A
https://app.sciencesays.com/p/2nd-anniversary-special ↗
Source Article
Ariyh turns 2
Original Research
Marketing Science (Georgios Zervas, Boston University)
· Original study ↗
Methodology
Peer-reviewed study, Marketing Science (August 2017)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses replying to online reviews: 12% review volume growth. Source: Marketing Science (Georgios Zervas, Boston University) (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/review-replies-total-reviews-increase
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<blockquote cite="https://lighthousedata.io/data/review-replies-total-reviews-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- review volume growth for businesses replying to online reviews<br><small>Source: Marketing Science (Georgios Zervas, Boston University) (2017) · <a href="https://lighthousedata.io/data/review-replies-total-reviews-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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