B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
83.4%
83.4% -- review positivity increase for customers given review incentives (2025-10)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
83.4%
Unit
Percentage
Data Vintage
2025-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of Marketing Research
Primary
Tier A
https://app.sciencesays.com/p/don-t-ask-for-reviews-on-weekends ↗
Source Article
Don't ask for reviews on weekends
Original Research
Journal of Marketing Research
· Original study ↗
Methodology
From the same research program (online experiments and field experiment with 11,667 users); Journal of Marketing Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers given review incentives: 83.4% review positivity increase. Source: Journal of Marketing Research (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/review-incentive-positivity-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/review-incentive-positivity-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83.4%</strong> -- review positivity increase for customers given review incentives<br><small>Source: Journal of Marketing Research (2025-10) · <a href="https://lighthousedata.io/data/review-incentive-positivity-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.