B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
63%
63% -- share of businesses valuing revenue strategy for market expansion for businesses (2022)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nektar
Primary
Tier C
https://nektardev.wpengine.com/blog/revenue-forecasting-models/ ↗
Source Article
Everything You Need to Know About Revenue Forecasting Models
As much as 80% of sales organizations miss the mark on revenue forecasting by 25% or more.
That’s a particularly worrying number, primarily because of 3 reasons:
- Global volatility and economic downturn
- Complex buyer journey and sales processes
- Added pressure on revenue leaders to deliver predi…
Original Research
Nektar
· Original study ↗
Methodology
Original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 63% share of businesses valuing revenue strategy for market expansion. Source: Nektar (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/revenue-strategy-market-expansion-63-percent
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<blockquote cite="https://lighthousedata.io/data/revenue-strategy-market-expansion-63-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of businesses valuing revenue strategy for market expansion for businesses<br><small>Source: Nektar (2022) · <a href="https://lighthousedata.io/data/revenue-strategy-market-expansion-63-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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