B Evidence Grade B Graded under review Safe to Cite Aging

40%

40% -- revenue for companies excelling at personalisation (2024)

Name: Revenue Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-12

2024 · n=1,464 · McKinsey

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Attribution: McKinsey View source

Lighthouse Research Team

Last verified: 2026-06-12 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2024

Entity

companies excelling at personalisation

Sample Size

1,464

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

McKinsey Primary Tier A

https://whitehat-seo.co.uk/blog/inbound-marketing-delight-smart-calls-to-action ↗

Confidence: 53/100 Vintage: 2024 Channel: Cc Extraction

Source Article

Smart CTAs in HubSpot | Whitehat

Smart CTAs in HubSpot What Are Smart CTAs and How Do They Work? Smart CTAs are dynamic calls-to-action that display different content to different visitors based on predefined criteria. Unlike static CTAs that show the same message to everyone, Smart CTAs use data from your HubSpot CRM to deliver pe…

Original Research

McKinsey · Original study ↗

Methodology

McKinsey's 2024 survey of B2B buyers

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

companies excelling at personalisation: 40% revenue. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/revenue-increase-personalisation

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<blockquote cite="https://lighthousedata.io/data/revenue-increase-personalisation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- revenue for companies excelling at personalisation<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/revenue-increase-personalisation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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