B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23%
23% -- returns due to wrong item for ecommerce returns (2026)
23% of product returns are due to the customer receiving the wrong item according to Invesp data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Invesp
Primary
Tier C
https://autocallflow.com/blog/ecommerce-returns-best-practices ↗
Source Article
Ecommerce Returns Best Practices: 10 Ways to Improve Refunds, Reduce Friction, and Protect Customer Loyalty
Table of Contents
- Ecommerce Returns Best Practices: Build a Return Program Customers Actually Trust
- Not Every Return Program Is Right for Your Business
- Building Your Ecommerce Return Program: Factors to Consider
- 10 Best Practices for Your Ecommerce Returns and Refunds
- Ecommerce Return Soft…
Original Research
Invesp
· Original study ↗
Methodology
Invesp data cited by AutoCallFlow
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce returns: 23% returns due to wrong item. Source: Invesp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/returns-wrong-item-23-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/returns-wrong-item-23-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- returns due to wrong item for ecommerce returns<br><small>Source: Invesp (2026) · <a href="https://lighthousedata.io/data/returns-wrong-item-23-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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