B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- share of returns due to product not matching listing for ecommerce returns (2025)
71% of returned ecommerce items did not match the product listing according to Salsify 2025 research.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salsify
Primary
Tier B
https://kirro.io/ecommerce-product-page-best-practices ↗
Source Article
Ecommerce product page best practices: checklist
A great ecommerce product page gives shoppers every piece of information they need to buy with confidence. Clear images. Honest descriptions. Visible pricing. A buy button that’s impossible to miss. That’s the short version.
The longer version? Most stores get this wrong. Baymard Institute found tha…
Original Research
Salsify
· Original study ↗
Methodology
Salsify 2025 consumer research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
ecommerce returns: 71% share of returns due to product not matching listing. Source: Salsify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/returns-not-matching-listing-71
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<blockquote cite="https://lighthousedata.io/data/returns-not-matching-listing-71" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of returns due to product not matching listing for ecommerce returns<br><small>Source: Salsify (2025) · <a href="https://lighthousedata.io/data/returns-not-matching-listing-71" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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