B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
56%
56% -- return rate due to unmet expectations for eCommerce shoppers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Narvar
Primary
Tier C
https://incendium.ai/post-click-experience/reducing-returns-buyers-remorse-setting-expectations-and-… ↗
Source Article
Reducing Returns & Buyer’s Remorse: Setting Expectations and Reinforcing Confidence Post-Purchase
Returns and buyer’s remorse can significantly impact profitability, especially in eCommerce. While some returns are unavoidable, many are preventable by setting clear expectations before purchase and reinforcing confidence afterward. A well-structured post-purchase experience reduces return rates, i…
Original Research
Narvar
· Original study ↗
Methodology
Narvar study, cited secondhand by Incendium; no sample size stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce shoppers: 56% return rate due to unmet expectations. Source: Narvar (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/returns-due-unmet-expectations-narvar
HTML Embed
<blockquote cite="https://lighthousedata.io/data/returns-due-unmet-expectations-narvar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- return rate due to unmet expectations for eCommerce shoppers<br><small>Source: Narvar (2025) · <a href="https://lighthousedata.io/data/returns-due-unmet-expectations-narvar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.