B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- returns due to poor fit for fashion ecommerce returns (2025)
Poor fit accounts for 72% of returns across the fashion ecommerce industry.
- Industry-wide benchmark cited without primary survey methodology
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FitEz
Primary
Tier B
https://www.fitezapp.com/casestudy/ca-plus-reduce-405.html ↗
Source Article
How FitEz Helped a Plus Size DTC Brand Reduce Returns by 40.5% in 4 Months
Executive Summary: In the competitive DTC fashion landscape, returns represent one of the most significant profit drains for online clothing brands. For plus-size specialty retailers, the challenge is even more acute, with industry return rates often exceeding 40%. This case study examines how a Cal…
Original Research
FitEz
· Original study ↗
Methodology
Industry claim cited in vendor case study
Methodology documented
Segmentation
IndustryeCommerce
Cite this stat
Plain Text
fashion ecommerce returns: 72% returns due to poor fit. Source: FitEz (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/returns-due-to-poor-fit-72
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<blockquote cite="https://lighthousedata.io/data/returns-due-to-poor-fit-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- returns due to poor fit for fashion ecommerce returns<br><small>Source: FitEz (2025) · <a href="https://lighthousedata.io/data/returns-due-to-poor-fit-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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