B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- apparel return rate due to fit issues for online apparel returns (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Morgan Linton, Bold Metrics
Primary
Tier B
https://www.shopify.com/au/retail/why-your-retail-store-needs-a-sizing-guide-and-how-to-create-one?c… ↗
Source Article
Sizing Charts: How to Make a Size Chart for your Retail Business (2026) - Shopify Australia
Small, medium, and large: these sizes can vary widely in terms of actual fit, which can be a challenge if you sell clothing.
A Size 6 dress can fit snugly in one store and hang loose in the next, because apparel sizing is anything but standardized. The stakes climb online, where shoppers can’t step …
Original Research
Morgan Linton, Bold Metrics
· Original study ↗
Segmentation
IndustryRetail
RegionAPAC
Cite this stat
Plain Text
online apparel returns: 80% apparel return rate due to fit issues. Source: Morgan Linton, Bold Metrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/returns-due-to-fit-issues
HTML Embed
<blockquote cite="https://lighthousedata.io/data/returns-due-to-fit-issues" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- apparel return rate due to fit issues for online apparel returns<br><small>Source: Morgan Linton, Bold Metrics (2026) · <a href="https://lighthousedata.io/data/returns-due-to-fit-issues" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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