B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
22%
22% -- returns due to appearance mismatch for US ecommerce returns (2024)
22% of returns trace back to appearance mismatches.
- Derived from a Forrester Consulting study for UPS
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Consulting for UPS
Primary
Tier B
https://alhena.ai/blog/ar-visual-ai-ecommerce-returns/ ↗
Source Article
How Visual AI Helps Shoppers Buy Right the First Time
Original Research
Forrester Consulting for UPS
· Original study ↗
Methodology
Forrester Consulting study for UPS
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US ecommerce returns: 22% returns due to appearance mismatch. Source: Forrester Consulting for UPS (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/returns-appearance-mismatch-22
HTML Embed
<blockquote cite="https://lighthousedata.io/data/returns-appearance-mismatch-22" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- returns due to appearance mismatch for US ecommerce returns<br><small>Source: Forrester Consulting for UPS (2024) · <a href="https://lighthousedata.io/data/returns-appearance-mismatch-22" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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