B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
57%
57% -- returns due to appearance and fit for US ecommerce returns (2026)
Over 57% of returns trace back to appearance mismatches and fit issues caused by the imagination gap.
- Attributed generally to the imagination gap
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Consulting for UPS
Primary
Tier C
https://alhena.ai/blog/ar-visual-ai-ecommerce-returns/ ↗
Source Article
How Visual AI Helps Shoppers Buy Right the First Time
Original Research
Forrester Consulting for UPS
· Original study ↗
Methodology
Aggregate of 22% appearance + 35%+ fit from Forrester/UPS study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US ecommerce returns: 57% returns due to appearance and fit. Source: Forrester Consulting for UPS (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/returns-appearance-fit-57
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<blockquote cite="https://lighthousedata.io/data/returns-appearance-fit-57" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- returns due to appearance and fit for US ecommerce returns<br><small>Source: Forrester Consulting for UPS (2026) · <a href="https://lighthousedata.io/data/returns-appearance-fit-57" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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