B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- revenue share from returning customers for online markets (2026)
Returning customers often generate up to 40% or more of total revenue in online markets according to digital benchmarking data from Adobe Analytics.
- often generating up to 40% or more of total revenue despite representing a smaller portion of the user base
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe Analytics
Primary
Tier B
https://inplaysoft.com/knowledgebase/2026-igaming-trends-what-defined-the-first-semester-and-whats-c… ↗
Source Article
2026 iGaming Trends: H1 Recap and H2 Outlook — InPlaySoft
Knowledgebase · Trends
2026 iGaming Trends: What Defined the First Semester and What's Coming Next.
The first semester of 2026 reinforced how quickly the iGaming industry is evolving. Regulatory frameworks are becoming more demanding, player expectations are rising, and technology is shaping not jus…
Original Research
Adobe Analytics
· Original study ↗
Methodology
Adobe Analytics digital benchmarking data cited by InPlaySoft
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online markets: 40% revenue share from returning customers. Source: Adobe Analytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/returning-customers-40pct-revenue
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<blockquote cite="https://lighthousedata.io/data/returning-customers-40pct-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- revenue share from returning customers for online markets<br><small>Source: Adobe Analytics (2026) · <a href="https://lighthousedata.io/data/returning-customers-40pct-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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