B
Evidence Grade B
Graded
under review
Safe to Cite
Current
65%
65% -- returning visitor cart add uplift for returning ecommerce customers vs first-time visitors (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Barilliance
Primary
Tier C
https://get.kajabi.com/blog/what-is-retargeting ↗
Source Article
Retargeting and Remarketing: What are they and how do they work?
Retargeting and Remarketing: What are they and how do they work?
Retargeting it a powerful form of digital marketing. Here’s what you should know and how to apply it to your online business about knowledge products.
To attract your best prospects, you need to stay top of mind. For that, nothing beat…
Original Research
Barilliance
· Original study ↗
Methodology
Barilliance study as cited by Kajabi
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
returning ecommerce customers vs first-time visitors: 65% returning visitor cart add uplift. Source: Barilliance (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/returning-customer-cart-add-lift
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<blockquote cite="https://lighthousedata.io/data/returning-customer-cart-add-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- returning visitor cart add uplift for returning ecommerce customers vs first-time visitors<br><small>Source: Barilliance (2026) · <a href="https://lighthousedata.io/data/returning-customer-cart-add-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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