B
Evidence Grade B
Safe to Cite
Dated
20%
20% -- return rate for Millennials (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Sources (2)
Retail Technology Show
Primary
Tier A
https://www.retailconnections.co.uk/articles/retailers-shouldnt-ban-serial-returners-say-32-of-shopp… ↗
Source Article
Retailers shouldn’t ban serial returners say 32% of shoppers - Retail Connections
Consumers say retailers shouldn’t ban serial returners from shopping with them, suggesting that those who return the most are often the most valuable, highest spending customers to the retailer, according to new research from the Retail Technology Show, retail’s golden ticket event taking place on 2…
Also cited by
internetretailing.net
https://internetretailing.net/a-third-of-shoppers-say-retailers-shouldnt-ban-ser…
2026-08-13
Original Research
Retail Technology Show
· Original study ↗
Methodology
Research by Retail Technology Show
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Millennials: 20% return rate. Source: Retail Technology Show (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/return-rate-millennials-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/return-rate-millennials-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- return rate for Millennials<br><small>Source: Retail Technology Show (2023) · <a href="https://lighthousedata.io/data/return-rate-millennials-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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