B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- flexible return policy top factor pre rate for U.S. consumers (2023-11)
22% of U.S. consumers stated prior to shopping that flexible return policies were the most important factor for a good shopping experience.
- Pre-Cyber Weekend survey of 1,000 U.S. adults
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2023-11
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Glassbox
Primary
Tier A
https://www.glassbox.com/news/survey-reveals-consumer-expectations-vs-reality-digital-holiday-shoppi… ↗
Source Article
Glassbox Survey: 63% of Consumers Embrace Mobile Apps for Cyber Weekend Shopping, Exceeding Expectations - Glassbox
New Data from Glassbox Reveals Consumer Expectations Versus Reality for Digital Holiday Shopping Experiences
Survey finds 63% of consumers shopped via mobile apps this Cyber Weekend, compared to 57% who expected to
NEW YORK - Glassbox (TASE: GLBX), a leading provider of digital experience intelligen…
Original Research
Glassbox
· Original study ↗
Methodology
Share citing flexible return policies as most important factor for a good shopping experience, pre-Cyber Weekend survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. consumers: 22% flexible return policy top factor pre rate. Source: Glassbox (2023-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/return-policy-top-factor-pre-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/return-policy-top-factor-pre-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- flexible return policy top factor pre rate for U.S. consumers<br><small>Source: Glassbox (2023-11) · <a href="https://lighthousedata.io/data/return-policy-top-factor-pre-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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