B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- mobile email viewing share for Email users in Brazil (2021)
According to a Return Path study, 14% of email users in Brazil use mobile devices to view emails.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Return Path
Primary
Tier C
https://emailmarketing.com.br/blog/numeros-de-telefone-como-call-to-action-do-email-marketing/ ↗
Source Article
Números de telefone como call-to-action do email marketing - Portal EMKT
Saímos de uma época em que apenas links para páginas web eram priorizados no call-to-action do email marketing. Usados especialmente para mensurar os interesses dos destinatários e poupar custos e tempo dos colaboradores da empresa remetente, foram muito explorados os links para páginas de produtos,…
Original Research
Return Path
· Original study ↗
Methodology
Cited by Portal EMKT from a Return Path study; study date and sample size not specified in the article. Article appears to date from ~2016 (references Outlook 2007-2016); archived version crawled Oct 20, 2021, so collection year used as vintage per rules.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email users in Brazil: 14% mobile email viewing share. Source: Return Path (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/return-path-brazil-mobile-email-viewing-14pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/return-path-brazil-mobile-email-viewing-14pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- mobile email viewing share for Email users in Brazil<br><small>Source: Return Path (2021) · <a href="https://lighthousedata.io/data/return-path-brazil-mobile-email-viewing-14pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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