B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

8% -- share of brands identifying customer retention as top loyalty objective for travel loyalty brands (2023-09)

Name: Share Of Brands Identifying Customer Retention As Top Loyalty Objective Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2023-09 · n=100 · arrivia

Only 8% of surveyed travel brands identified customer retention as the top objective of their loyalty strategy in 2023.

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Attribution: arrivia View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2023-09

Entity

travel loyalty brands

Sample Size

100

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

arrivia Primary Tier A

https://www.arrivia.com/news/traveler-priorities-loyalty-program-goals-2024-new-study/ ↗

Confidence: 57/100 Vintage: 2023-09 Channel: Common Crawl

Source Article

Traveler Priorities and Loyalty Program Goals Ahead of 2024

Original Research

arrivia · Original study ↗

Methodology

compared to 30% in arrivia's 2021 survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

travel loyalty brands: 8% share of brands identifying customer retention as top loyalty objective. Source: arrivia (2023-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-top-objective-2023-vs-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/retention-top-objective-2023-vs-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- share of brands identifying customer retention as top loyalty objective for travel loyalty brands<br><small>Source: arrivia (2023-09) · <a href="https://lighthousedata.io/data/retention-top-objective-2023-vs-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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