B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- share of companies prioritizing retention as key website marketing goal for eCommerce companies (UK and US) (2020)
58% of eCommerce companies in the UK and US prioritize retention as the key goal for website marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
400
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Yieldify
Primary
Tier B
https://webtechspark.com/digital-marketing/ ↗
Source Article
Digital Marketing- Everything you Need to Know
What’s shocking is 4 out of 10 businesses don’t have even a basic digital marketing strategy according to a study by smart insights. CNN reported that billions of digital marketing dollars are being wasted as adverts fail to reach their potential audiences.
Just to put things in perspective, There a…
Original Research
Yieldify
· Original study ↗
Methodology
Yieldify survey of 400 eCommerce leaders; conversion 55%, acquisition 45%
Methodology documented
Segmentation
IndustryeCommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
eCommerce companies (UK and US): 58% share of companies prioritizing retention as key website marketing goal. Source: Yieldify (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-top-goal-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retention-top-goal-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of companies prioritizing retention as key website marketing goal for eCommerce companies (UK and US)<br><small>Source: Yieldify (2020) · <a href="https://lighthousedata.io/data/retention-top-goal-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.