B
Evidence Grade B
Graded
under review
Safe to Cite
Current
14%
14% -- revenue decline due to retention for retailer with 39% retention rate (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Sources (6)
Klaviyo
Primary
Tier A
https://www.retailbiz.com.au/latest-news/retailers-risk-leaving-2-billion-on-the-table-by-focusing-o… ↗
Source Article
Retailers risk leaving $2 billion on the table by focusing on wrong customers - retailbiz
Australian retailers could be missing out on up to $2 billion in potential revenue by focusing on the wrong type of customers, according to a new study by advertising effectiveness expert James Hurman and CRM platform Klaviyo.
Presented at Klaviyo’s recent K:SYD event, the study, It’s What You Do Wi…
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winebusiness.com
https://www.winebusiness.com/
2026-08-22
tradingview.com
https://www.tradingview.com/
2026-08-22
theglobeandmail.com
https://www.theglobeandmail.com/
2026-08-22
pymnts.com
https://www.pymnts.com/
2026-08-22
stockstory.org
https://stockstory.org/
2026-08-22
Original Research
Klaviyo
· Original study ↗
Methodology
Revenue decline observed in a retailer with a 39% retention rate.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
retailer with 39% retention rate: 14% revenue decline due to retention. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-rate-impact-on-revenue
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retention-rate-impact-on-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- revenue decline due to retention for retailer with 39% retention rate<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/retention-rate-impact-on-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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