B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

25%

25% -- profit increase from retention rate improvement for businesses (customer retention) (2026)

Name: Profit Increase From Retention Rate Improvement Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · amplify.dk

A 5% increase in customer retention rate can increase profit by 25% to 125%.

Cites general research showing a range of 25% to 125% profit increase from a 5% retention increase

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Attribution: amplify.dk View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2026

Entity

businesses (customer retention)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

amplify.dk Primary Tier C

https://amplify.dk/ordbog/customer-retention/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Customer retention | Læs om begrebet her

Original Research

amplify.dk · Original study ↗

Methodology

Range 25%-125%; midpoint used. Glossary article cites unnamed research (commonly attributed to Bain & Company). Danish-language source.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

businesses (customer retention): 25% profit increase from retention rate improvement. Source: amplify.dk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-rate-5pct-profit-increase

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<blockquote cite="https://lighthousedata.io/data/retention-rate-5pct-profit-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from retention rate improvement for businesses (customer retention)<br><small>Source: amplify.dk (2026) · <a href="https://lighthousedata.io/data/retention-rate-5pct-profit-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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