B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- profit increase from retention rate improvement for companies (general business) (2026)
Increasing customer retention rates by 5% can increase profits by 25% to 95%
- The source reports a range of 25% to 95%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://applaunchpartners.com/pre-launch-is-king-user-acquisition-in-2026/ ↗
Source Article
2026 User Acquisition: Pre
Original Research
eMarketer
· Original study ↗
Methodology
Midpoint of 25-95% range cited from eMarketer study; secondary citation via applaunchpartners.com blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies (general business): 25% profit increase from retention rate improvement. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-retention-profit-increase-emarketer
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<blockquote cite="https://lighthousedata.io/data/customer-retention-profit-increase-emarketer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from retention rate improvement for companies (general business)<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/customer-retention-profit-increase-emarketer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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