B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- profit boost from retention increase for companies increasing customer retention by 5% (2024)
Increasing customer retention by 5% can boost profits by 25% to 95%
- Reported as a range of 25% to 95%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://noirdove.com/why-email-marketing-is-underutilised-by-cybersecurity-companies/ ↗
Source Article
Why Cybersecurity Email Marketing is an Untapped Asset
A cybersecurity firm spends months developing antivirus software. They use the latest technology, invest millions of dollars in research, and hire the best security software developers and programmers. But when it comes to marketing, they often overlook their best asset – Email marketing.
With the i…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Range 25-95%, midpoint used; cited from Harvard Business Review 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies increasing customer retention by 5%: 25% profit boost from retention increase. Source: Harvard Business Review (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-profit-boost-hbr-2024
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<blockquote cite="https://lighthousedata.io/data/retention-profit-boost-hbr-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit boost from retention increase for companies increasing customer retention by 5%<br><small>Source: Harvard Business Review (2024) · <a href="https://lighthousedata.io/data/retention-profit-boost-hbr-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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