B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- profit lift from retention increase for businesses (customer retention programs) (2019 (estimated; page undated))
Increasing customer retention by 5% boosts profits by 25% to 95%.
- Reported as a range: 25% to 95% profit boost associated with a 5% increase in customer retention
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2019 (estimated; page undated)
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SmallBizGenius (citing Bain & Company)
Primary
Tier C
https://jillgriffin.net/customer-loyalty/ ↗
Source Article
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Increasing customer retention by just 5% boosts profits by 25% to 95%
82
%
Percentage of companies agree that retention is cheaper than acquisition
75
%
Percentage of consumers say they favor companies that offer rewards
56
%
Percentage of customers that stay loyal to brands which “get them”
65
%
Pe…
Original Research
SmallBizGenius (citing Bain & Company)
· Original study ↗
Methodology
Source reports a range: increasing customer retention by 5% boosts profits by 25% to 95%; midpoint (60%) extracted. Stat originally from Bain & Company research (Reichheld); cited here via SmallBizGenius aggregator.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses (customer retention programs): 25% profit lift from retention increase. Source: SmallBizGenius (citing Bain & Company) (2019 (estimated; page undated)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-increase-boosts-profits-25-95
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<blockquote cite="https://lighthousedata.io/data/retention-increase-boosts-profits-25-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit lift from retention increase for businesses (customer retention programs)<br><small>Source: SmallBizGenius (citing Bain & Company) (2019 (estimated; page undated)) · <a href="https://lighthousedata.io/data/retention-increase-boosts-profits-25-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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