B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- lifetime value increase from retention improvement for mobile apps (agency client portfolio) (2025)
Improving 7-day retention by 5% can lead to a 15% increase in overall lifetime value (LTV) within six months.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
App Launch Partners
Primary
Tier B
https://applaunchpartners.com/app-analytics-the-complete-marketing-guide/ ↗
Source Article
App Analytics: Marketing Guide for Q4 Growth
Original Research
App Launch Partners
· Original study ↗
Methodology
Internal agency data from work with over 50 mobile apps in the past year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps (agency client portfolio): 15% lifetime value increase from retention improvement. Source: App Launch Partners (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-improvement-ltv-lift-mobile-apps
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retention-improvement-ltv-lift-mobile-apps" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- lifetime value increase from retention improvement for mobile apps (agency client portfolio)<br><small>Source: App Launch Partners (2025) · <a href="https://lighthousedata.io/data/retention-improvement-ltv-lift-mobile-apps" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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