B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- companies agreeing retention cheaper than acquisition for companies (2025)
82% of companies agree that customer retention is cheaper than acquisition.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sobot.io
Primary
Tier C
https://www.sobot.io/article/what-is-customer-retention-rate ↗
Source Article
Why Customer Retention Rate is Key to Long-Term Business Growth
Understanding what is customer retention rate and why it matters can transform your business. Retaining customers drives sustainable growth by increasing profitability and loyalty. Studies show that a 5% boost in retention can elevate profits by 25% to 95%. Existing customers are more likely to purc…
Original Research
sobot.io
· Original study ↗
Methodology
Unattributed survey claim.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 82% companies agreeing retention cheaper than acquisition. Source: sobot.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-cheaper-than-acquisition-82pct
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<blockquote cite="https://lighthousedata.io/data/retention-cheaper-than-acquisition-82pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- companies agreeing retention cheaper than acquisition for companies<br><small>Source: sobot.io (2025) · <a href="https://lighthousedata.io/data/retention-cheaper-than-acquisition-82pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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