B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- company value increase from retention boost for SaaS companies (2025)
Boosting customer retention by 10% can increase a company's value by 30%.
- Cites secondary source [1]
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
saasplaybooks.com
Primary
Tier C
https://saasplaybooks.com/how-to-measure-customer-retention-rate-accurately/ ↗
Source Article
How To Measure Customer Retention Rate Accurately
Customer retention rate measures how well your business keeps its existing customers over time. It’s calculated using this formula:
Retention Rate (%) = (Ending Customers – New Customers) / Beginning Customers × 100
For example, if you start with 1,000 customers, gain 300 new ones, and end with 1,20…
Original Research
saasplaybooks.com
· Original study ↗
Methodology
Secondary citation [1], original study not named.
Methodology documented
Segmentation
IndustrySaaS
RoleAll marketers
Cite this stat
Plain Text
SaaS companies: 30% company value increase from retention boost. Source: saasplaybooks.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-boost-company-value-30
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<blockquote cite="https://lighthousedata.io/data/retention-boost-company-value-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- company value increase from retention boost for SaaS companies<br><small>Source: saasplaybooks.com (2025) · <a href="https://lighthousedata.io/data/retention-boost-company-value-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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