B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- profit uplift from retention for global businesses (2026)
Increasing customer retention by 5% can boost profits by 25% to 95%, according to Bain & Company research.
- Represents the lower end of a 25% to 95% boost range resulting from a 5% increase in customer retention.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://www.anotherwebispossible.co.uk/article/growth-hacking-is-manipulation ↗
Source Article
Growth Hacking Is Manipulation
Original Research
Bain & Company
· Original study ↗
Methodology
Range 25-95%; midpoint used. Bain & Company research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global businesses: 25% profit uplift from retention. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-5pct-boosts-profit-25-95
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retention-5pct-boosts-profit-25-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit uplift from retention for global businesses<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/retention-5pct-boosts-profit-25-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.