B Evidence Grade B Graded under review Safe to Cite Dated

41%

41% -- retargeting conversion increase for Retargeting using Similar Audiences function (2022)

Name: Retargeting Conversion Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-21

2022 · Lotame

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Attribution: Lotame View source

Lighthouse Research Team

Last verified: 2026-08-21 · How we verify data →

Source verified Evidence graded

Value

41%

Unit

Percentage

Data Vintage

2022

Entity

Retargeting using Similar Audiences function

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Lotame Primary Tier B

https://www.lotame.com/five-steps-successful-audience-targeting-online-ad-campaigns/ ↗

Confidence: 53/100 Vintage: 2022 Channel: Deep Crawl

Source Article

5 Steps to Successful Audience Targeting in Online Ads

Jump to: - Pixel Your Campaigns - Identify Your Clickers and Converters - Personalize Your Messaging - Produce Quality Content - Expand Your Audience Reach Marketers today face many challenges, no matter their industry. With competition coming from all angles and pervasive consumer “ad blindness,” b…

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forbes.com https://www.forbes.com/

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amraandelma.com https://www.amraandelma.com/

2026-08-22

Original Research

Lotame · Original study ↗

Methodology

Source: Google

Segmentation

Industrymarketing

Cite this stat

Plain Text

Retargeting using Similar Audiences function: 41% retargeting conversion increase. Source: Lotame (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeting_conversion_increase

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<blockquote cite="https://lighthousedata.io/data/retargeting_conversion_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- retargeting conversion increase for Retargeting using Similar Audiences function<br><small>Source: Lotame (2022) · <a href="https://lighthousedata.io/data/retargeting_conversion_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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