B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- roi increase for e-commerce retailer using retargeting ads (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
Apte
Primary
Tier C
https://apte.ai/news/2025/03/23/10-commandments-for-optimizing-paid-advertising-to-achieve-unmatched… ↗
Source Article
10 Commandments for Optimizing Paid Advertising to Achieve Unmatched ROI - Apte - News on Marketing
In the realm of performance marketing, paid advertising has become a cornerstone for driving conversions and achieving business goals. As digital platforms evolve, marketers must refine their strategies to leverage the full potential of their ad spend. This article outlines 10 commandments for optim…
Original Research
Apte
· Original study ↗
Methodology
Case study of an e-commerce retailer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce retailer using retargeting ads: 25% roi increase. Source: Apte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeting-roi-increase
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<blockquote cite="https://lighthousedata.io/data/retargeting-roi-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- roi increase for e-commerce retailer using retargeting ads<br><small>Source: Apte (2026) · <a href="https://lighthousedata.io/data/retargeting-roi-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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