B
Evidence Grade B
Graded
under review
Safe to Cite
Current
77.4%
77.4% -- share of customers receiving too many retargeting ads for online customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://amandaai.com/resources/blog/industry-trends/is-ads-fatigue-still-a-thing/ ↗
Source Article
Is ads fatigue still a thing?
Original Research
eMarketer
· Original study ↗
Methodology
Report by Emarketer as cited by AmandaAI
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online customers: 77.4% share of customers receiving too many retargeting ads. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeting-ads-too-many-77pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retargeting-ads-too-many-77pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77.4%</strong> -- share of customers receiving too many retargeting ads for online customers<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/retargeting-ads-too-many-77pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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