B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- conversion rate increase for Retargeted Visitors (2025)
Retargeted visitors are 70% more likely to convert than regular visitors.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (5)
Apte
Primary
Tier C
https://apte.ai/news/2025/04/19/advanced-retargeting-strategies-8-essential-rules-to-re-engage-your-… ↗
Source Article
Advanced Retargeting Strategies: 8 Essential Rules to Re-Engage Your Audience - Apte - News on Marketing
Introduction: The Crucial Importance of Retargeting
In the competitive landscape of performance marketing, retargeting stands as a pivotal strategy for bridging the gap between a potential customer’s initial interest and actionable conversion. With compelling statistics showing that retargeted visit…
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Original Research
Apte
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retargeted Visitors: 70% conversion rate increase. Source: Apte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeted_visitors_conversion_likelihood
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<blockquote cite="https://lighthousedata.io/data/retargeted_visitors_conversion_likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- conversion rate increase for Retargeted Visitors<br><small>Source: Apte (2025) · <a href="https://lighthousedata.io/data/retargeted_visitors_conversion_likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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