B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
86
86 -- day 1 events per user for retargeted app users vs new acquisitions (2024)
Retargeted app users trigger an average of 86 events per user on Day 1, compared to 44 events for new acquisitions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86
Unit
Count
Data Vintage
2024
Entity
Sample Size
140
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adjust
Primary
Tier B
https://www.rtbhouse.com/blog/is-your-app-marketing-strategy-stuck-in-2024-here-s-what-needs-to-chan… ↗
Source Article
Is Your App Marketing Strategy Stuck in 2024? | RTB House
Where most app marketing strategies got stuck in 2024
Over-reliance on user acquisition
The majority of app marketing efforts in 2024 remained trapped in an acquisition-first mindset. Marketing teams continuously chase new downloads while overlooking the goldmine sitting in their existing user base.…
Original Research
Adjust
· Original study ↗
Methodology
Adjust study; comparison baseline 44 events for new users
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retargeted app users vs new acquisitions: 86 day 1 events per user. Source: Adjust (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeted-day1-events-86-vs-44
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retargeted-day1-events-86-vs-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86</strong> -- day 1 events per user for retargeted app users vs new acquisitions<br><small>Source: Adjust (2024) · <a href="https://lighthousedata.io/data/retargeted-day1-events-86-vs-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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