B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- purchase likelihood uplift from retargeted ads for Amazon retargeted shoppers (2025)
Consumers shown retargeted ads within a week are 70% more likely to make a purchase than those seeing the product organically later.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Invesp
Primary
Tier C
https://slademarketing.com/amazon-pay-per-click-your-ultimate-guide/ ↗
Source Article
Amazon Pay-Per-Click: Your Ultimate Guide - Slade Marketing
With numerous companies and products saturating the e-commerce landscape, competition has never been tougher.
Amazon is one of the main channels that offer online products. However, with over 600 million products listed on this online marketplace, getting lost in the shuffle is easy.
To resolve this…
Original Research
Invesp
· Original study ↗
Methodology
Cited from Invesp study
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Amazon retargeted shoppers: 70% purchase likelihood uplift from retargeted ads. Source: Invesp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeted-ads-purchase-likelihood-70
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<blockquote cite="https://lighthousedata.io/data/retargeted-ads-purchase-likelihood-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- purchase likelihood uplift from retargeted ads for Amazon retargeted shoppers<br><small>Source: Invesp (2025) · <a href="https://lighthousedata.io/data/retargeted-ads-purchase-likelihood-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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