B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- cost per video reduction for companies on retainer video agency models (2025)
Companies on retainer models pay an average of 40% less per video than companies using project-based pricing, measured over 12 months.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Vidyard
Primary
Tier B
https://greenfroglabs.com/blog/video-marketing-agency ↗
Source Article
Most companies hire their first video marketing agency for the wrong reason. They see a competitor's video going viral and think they need a video too. They search "best video marketing agency," click the first agency with a nice reel, sign a contract, and receive a video that looks good but does no…
Original Research
Vidyard
· Original study ↗
Methodology
Vidyard 2025 Video in Business Benchmark
Methodology documented
Segmentation
IndustryMedia
Company SizeMid-market
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
companies on retainer video agency models: 40% cost per video reduction. Source: Vidyard (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retainer-cost-per-video-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retainer-cost-per-video-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- cost per video reduction for companies on retainer video agency models<br><small>Source: Vidyard (2025) · <a href="https://lighthousedata.io/data/retainer-cost-per-video-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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