B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
18%
18% -- annual client churn rate for retainer-based digital marketing agencies (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Focus Digital
Primary
Tier C
https://polarismarketingsolutions.com/how-to-choose-a-digital-marketing-agency/ ↗
Source Article
How to Choose a Digital Marketing Agency in Fort Myers
Before you even think about calling a digital marketing agency, you need to get crystal clear on one thing: what do you actually want to achieve? This is the first, most critical step. Forget vague ideas like "more leads" and start thinking in terms of specific business outcomes that will guide your…
Original Research
Focus Digital
· Original study ↗
Methodology
Cited from focus-digital.co on agency client retention rates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retainer-based digital marketing agencies: 18% annual client churn rate. Source: Focus Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retainer-agency-client-churn-18pct
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<blockquote cite="https://lighthousedata.io/data/retainer-agency-client-churn-18pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- annual client churn rate for retainer-based digital marketing agencies<br><small>Source: Focus Digital (2025) · <a href="https://lighthousedata.io/data/retainer-agency-client-churn-18pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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