B
Evidence Grade B
Safe to Cite
Dated
4
4 -- personalization roi for retailers (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
80
Source Trust
50
Citation Chain
50
Independence
30
Methodology
20
Freshness
50
Source
Netcore Cloud
Primary
Tier B
https://netcorecloud.com/blog/the-growing-importance-of-personalization-across-marketing-channels-in… ↗
Source Article
The Growing Importance of Personalization Across Marketing Channels in the Ecommerce Industry
Introduction
The knock-on effect of the pandemic transformation was that the ecommerce industry saw exceptional growth owing to consumers having to stay indoors and purchase online.
Traditional brick-and-mortar stores bore the brunt of the pandemic-imposed restrictions like lockdowns, social distanc…
Original Research
Netcore Cloud
· Original study ↗
Methodology
Survey of 200 retailers by Netcore and Wakefield Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retailers: 4 personalization roi. Source: Netcore Cloud (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retailers_personalization_roi
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<blockquote cite="https://lighthousedata.io/data/retailers_personalization_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- personalization roi for retailers<br><small>Source: Netcore Cloud (2021) · <a href="https://lighthousedata.io/data/retailers_personalization_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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