B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- rcs adoption intent rate for Retailers (2025)
35% of retailers planned to invest in RCS in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pinnacle.sh
Primary
Tier C
https://pinnacle.sh/blog/rcs-vs-sms-the-business-case-for-switching-channels ↗
Source Article
RCS vs. SMS: The Business Case for Switching Channels
RCS vs. SMS: The Business Case for Switching Channels
SMS has been the default channel for business-to-customer messaging for over two decades. But its technical foundations were established in 1992. In 2025, those constraints are no longer acceptable trade-offs — they are competitive liabilities.
S…
Original Research
pinnacle.sh
· Original study ↗
Methodology
26% already using RCS
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retailers: 35% rcs adoption intent rate. Source: pinnacle.sh (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retailers-rcs-investment-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retailers-rcs-investment-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- rcs adoption intent rate for Retailers<br><small>Source: pinnacle.sh (2025) · <a href="https://lighthousedata.io/data/retailers-rcs-investment-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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