B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- social channel investment decrease for retailers (2021)
45% of surveyed retailers plan to decrease their investments in social channels over the next 12 months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WBR Insights
Primary
Tier B
https://tap2pay.me/new-retail-experience/ ↗
Source Article
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Original Research
WBR Insights
· Original study ↗
Methodology
WBR Insights survey; share of retailers planning to decrease investments in social channels over the next 12 months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retailers: 45% social channel investment decrease. Source: WBR Insights (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retailers-decreasing-social-channel-investment-2021
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<blockquote cite="https://lighthousedata.io/data/retailers-decreasing-social-channel-investment-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- social channel investment decrease for retailers<br><small>Source: WBR Insights (2021) · <a href="https://lighthousedata.io/data/retailers-decreasing-social-channel-investment-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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