B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- crm analytics system investment rate for U.S. retailers (2008)
59% of more than 125 retailers surveyed invested in new systems or upgrades in customer relationship management (CRM).
- Category includes analytics
- Survey of more than 125 retailers conducted the prior year
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2008
Entity
Sample Size
125
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
AMR Research and National Retail Federation
Primary
Tier B
https://karmasnack.com/strategic-analytics-what-to-know-and-why/ ↗
Source Article
Strategic Analytics What To Know and Why - Karma Snack
As things continue to spiral, consumers’ online spending habits also changed quickly. Many consumers stopped spending altogether. At the same time, the number of shoppers spending $1,000 or more per trip plummeted.
A lot of retailers are looking for small technology investments that produce big resu…
Original Research
AMR Research and National Retail Federation
· Original study ↗
Methodology
Survey of more than 125 retailers conducted the prior year, per AMR Research/NRF
Methodology documented
Segmentation
IndustryRetail
Company SizeAll sizes
RegionUS
Cite this stat
Plain Text
U.S. retailers: 59% crm analytics system investment rate. Source: AMR Research and National Retail Federation (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retailers-crm-investment-survey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retailers-crm-investment-survey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- crm analytics system investment rate for U.S. retailers<br><small>Source: AMR Research and National Retail Federation (2008) · <a href="https://lighthousedata.io/data/retailers-crm-investment-survey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.