B Evidence Grade B Graded under review Safe to Cite Current

36%

36% -- retailers answering email within six hours for Retailers (2026)

2026  · Forrester

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Attribution: Forrester View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Retailers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Forrester Primary Tier C
https://astutesolutions.com/channels/email ↗
Confidence: 48/100 Vintage: 2026 Channel: Common Crawl
Source Article
How to Deliver an Excellent Customer Experience via Email
Original Research
Forrester · Original study ↗

Forrester research cited by Astute Solutions

Methodology documented
Industrymarketing
Plain Text
Retailers: 36% retailers answering email within six hours. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retailers-answer-email-six-hours
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<blockquote cite="https://lighthousedata.io/data/retailers-answer-email-six-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- retailers answering email within six hours for Retailers<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/retailers-answer-email-six-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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