B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- share of retailer time spent planning promotions for retailers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://www.analyse2.com/resources/post/promotions-the-powerful-tool-for-creating-an-impact-that-too… ↗
Source Article
Analyse² - The Most Powerful Tool for Creating an Impact that Far Too Often Bleeds Profit
Original Research
Nielsen
· Original study ↗
Methodology
Cited from Nielsen's study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retailers: 70% share of retailer time spent planning promotions. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retailer-time-spent-planning-promotions
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<blockquote cite="https://lighthousedata.io/data/retailer-time-spent-planning-promotions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of retailer time spent planning promotions for retailers<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/retailer-time-spent-planning-promotions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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