B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
96%
96% -- ai adoption rate for retail and consumer products teams (2026)
96% of teams under global retail and consumer products executives are using AI to a moderate or significant extent.
- Reported by surveyed executives regarding their teams' usage
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM Institute for Business Value
Primary
Tier B
https://retailnext.net/resources/blog/why-traffic-counting-alone-is-no-longer-enough ↗
Source Article
Beyond People Counting: What Store Data Should Show
Trend Watch Business Intelligence Traffic Analytics Insights Aurora Sensor
April 8, 2026 · Vedrana Novosel · 5 min read
Retail is in the middle of a genuine technology shift. Not the kind that gets announced and then stalls in pilot programs, but the kind that shows up in budgets, org charts, and co…
Original Research
IBM Institute for Business Value
· Original study ↗
Methodology
IBM Institute for Business Value survey of 1,500 global retail and consumer products executives
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail and consumer products teams: 96% ai adoption rate. Source: IBM Institute for Business Value (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-teams-using-ai-96pct
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<blockquote cite="https://lighthousedata.io/data/retail-teams-using-ai-96pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> -- ai adoption rate for retail and consumer products teams<br><small>Source: IBM Institute for Business Value (2026) · <a href="https://lighthousedata.io/data/retail-teams-using-ai-96pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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