B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- sms adoption rate for Retail organizations (Retail Personalization Index evaluated) (2022)
31% of the 500 organizations evaluated in the Retail Personalization Index were using SMS.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sailthru (CM Group)
Primary
Tier A
https://cmgroup.com/sailthru-launches-sms-as-part-of-major-investment-in-cross-channel-innovation/ ↗
Source Article
Sailthru Launches SMS as Part of Major Investment in Cross-Channel Innovation - CM Group
SMS Increases the Breadth of Sailthru’s Cross-Channel Capabilities, Helping Marketers Drive Deeper Impact for their Brands
NEW YORK — Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, announced today the launch of its propr…
Original Research
Sailthru (CM Group)
· Original study ↗
Methodology
Sailthru Retail Personalization Index evaluation of 500 retail organizations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail organizations (Retail Personalization Index evaluated): 31% sms adoption rate. Source: Sailthru (CM Group) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-sms-adoption-sailthru-2022
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<blockquote cite="https://lighthousedata.io/data/retail-sms-adoption-sailthru-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- sms adoption rate for Retail organizations (Retail Personalization Index evaluated)<br><small>Source: Sailthru (CM Group) (2022) · <a href="https://lighthousedata.io/data/retail-sms-adoption-sailthru-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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