B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

90%

90% -- in store purchase share for Retail shoppers (2018)

2018  · Forbes

Almost 90% of retail shoppers purchase their goods in physical stores.

  • Stated as 'Almost 90%'
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Attribution: Forbes View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2018
Entity
Retail shoppers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Forbes Primary Tier C
https://www.app-scoop.com/blog/what-digital-transformation-actually-means-in-retail ↗
Confidence: 48/100 Vintage: 2018 Channel: Common Crawl
Source Article
How digital transformation is happening in retail industry
Original Research
Forbes · Original study ↗

Cited from Forbes article

Methodology documented
Industrymarketing
Plain Text
Retail shoppers: 90% in store purchase share. Source: Forbes (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-shoppers-store-purchases
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retail-shoppers-store-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- in store purchase share for Retail shoppers<br><small>Source: Forbes (2018) · <a href="https://lighthousedata.io/data/retail-shoppers-store-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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