B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
52%
52% -- in store purchase share for US shoppers ages 25 and older (2024)
Shoppers aged 25 and older made 52% of their general merchandise purchases in physical stores last year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
The Wall Street Journal
Primary
Tier B
https://www.oomphgroup.com/newsblog/where-and-how-firms-choose-to-show-upnbspnbsp-cmplx ↗
Source Article
Never mind AI — the real trend about to reshape the AEC market is in-person — Marketing, public relations and business development for architecture, engineering and construction firms
Never mind AI — the real trend about to reshape the AEC market is in-person
For the past year we’ve been spending a lot of time writing about change sweeping through the AEC world. The kind that forces firms to adapt — new technologies, new tools, new ways of working that are reshaping the industry …
Original Research
The Wall Street Journal
· Original study ↗
Methodology
Wall Street Journal feature reporting, comparison group to Gen Z shoppers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US shoppers ages 25 and older: 52% in store purchase share. Source: The Wall Street Journal (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/older-shoppers-in-store-purchase-share-2024
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<blockquote cite="https://lighthousedata.io/data/older-shoppers-in-store-purchase-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- in store purchase share for US shoppers ages 25 and older<br><small>Source: The Wall Street Journal (2024) · <a href="https://lighthousedata.io/data/older-shoppers-in-store-purchase-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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