B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
70%
70% -- email open rate on mobile for Retailers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
shawscott.co.uk
Primary
Tier C
https://www.shawscott.co.uk/post/5-ways-to-drive-success-on-black-friday ↗
Source Article
5 Ways to Drive Email Marketing Success on Black Friday 2025
5 Ways To Drive Success On Black Friday
Updated: Aug 5, 2025
We are just weeks away from what is likely to be one of the biggest online shopping frenzies ever. While Black Friday represents one of the greatest revenue opportunities of the year, the massive event also presents a challenge for markete…
Original Research
shawscott.co.uk
· Original study ↗
Methodology
Range 70-80%, midpoint encoded
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retailers: 70% email open rate on mobile. Source: shawscott.co.uk (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-mobile-open-rate-70-80pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retail-mobile-open-rate-70-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- email open rate on mobile for Retailers<br><small>Source: shawscott.co.uk (2024) · <a href="https://lighthousedata.io/data/retail-mobile-open-rate-70-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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