B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
16%
16% -- share of global advertising spend for global retail media (2027)
Global retail media spend is projected to account for approximately 16% of all global advertising spend by 2027.
- projection
- approximately
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2027
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EMARKETER
Primary
Tier B
https://www.mirakl.com/blogs/retail-media/why-investment-rate-should-be-your-north-star-metric-in-re… ↗
Source Article
Why investment rate is your retail media north-star metric – Mirakl
Every retail media network is chasing growth. But are you chasing the right kind of growth?
For years, the industry has obsessed over "monetization rate" — the percentage of your total Gross Merchandise Volume (GMV) captured as ad revenue. It’s a clean, comfortable number that looks great in an annu…
Original Research
EMARKETER
· Original study ↗
Methodology
Projected share of global ad spend from retail media, cited by Mirakl
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global retail media: 16% share of global advertising spend. Source: EMARKETER (2027). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-media-share-global-ad-spend-2027
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<blockquote cite="https://lighthousedata.io/data/retail-media-share-global-ad-spend-2027" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- share of global advertising spend for global retail media<br><small>Source: EMARKETER (2027) · <a href="https://lighthousedata.io/data/retail-media-share-global-ad-spend-2027" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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