B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- share of global advertising spend for GARM member companies (Global Alliance for Responsible Media, initiative of the World Federation of Advertisers) (2024)
GARM members collectively represented approximately 90% of global advertising spending.
- Approximation stated in text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
World Federation of Advertisers
Primary
Tier C
https://americanlivewire.com/business/alliance-defending-freedom-advances-corporate-free-speech-thro… ↗
Source Article
Alliance Defending Freedom Advances Corporate Free Speech Through PepsiCo Policy Change - Americanlivewire
Alliance Defending Freedom (ADF), a nonprofit legal organization specializing in First Amendment cases, has successfully advocated for a significant policy change at PepsiCo regarding the company’s advertising practices. The global food and beverage corporation has adopted a new advertising policy t…
Original Research
World Federation of Advertisers
· Original study ↗
Methodology
Article states GARM members collectively represented ~90% of global advertising spending prior to the organization's 2024 disbanding; figure widely attributed to the World Federation of Advertisers; relayed here via a secondary derivative publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GARM member companies (Global Alliance for Responsible Media, initiative of the World Federation of Advertisers): 90% share of global advertising spend. Source: World Federation of Advertisers (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/garm-members-share-of-global-ad-spend
HTML Embed
<blockquote cite="https://lighthousedata.io/data/garm-members-share-of-global-ad-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of global advertising spend for GARM member companies (Global Alliance for Responsible Media, initiative of the World Federation of Advertisers)<br><small>Source: World Federation of Advertisers (2024) · <a href="https://lighthousedata.io/data/garm-members-share-of-global-ad-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.