B
Evidence Grade B
Safe to Cite
Dated
12%
12% -- cost per click decline for Retail Media Ad Market (Q2 2022)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
Q2 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Insider Intelligence
Primary
Tier B
https://www.emarketer.com/content/why-retail-media-ad-prices-declining-inflation-up ↗
Source Article
Why retail media ad prices are declining when inflation is up
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Original Research
Insider Intelligence
· Original study ↗
Methodology
Source: Insider Intelligence’s Industry KPIs data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail Media Ad Market: 12% cost per click decline. Source: Insider Intelligence (Q2 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-media-cpc-decline
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<blockquote cite="https://lighthousedata.io/data/retail-media-cpc-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- cost per click decline for Retail Media Ad Market<br><small>Source: Insider Intelligence (Q2 2022) · <a href="https://lighthousedata.io/data/retail-media-cpc-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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