B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- retail marketers investing in personalization for retail marketers (2021)
79% of retail marketers are investing in personalization, the most of any industry.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
SmarterHQ
Primary
Tier C
https://www.feedotter.com/blog/personalized-content-is-for-b2b-too/ ↗
Source Article
Personalized Content is for B2B, too
By
Andy Theimer
|
August 4, 2021
Content personalization has been recommended for the top of most marketer’s to-do lists for several years. In fact, according to SmarterHQ, 51% of marketers say personalization is their top priority – and 79% of retail marketers are investing in it, the most of any i…
Original Research
SmarterHQ
· Original study ↗
Methodology
Cited from SmarterHQ research
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
retail marketers: 79% retail marketers investing in personalization. Source: SmarterHQ (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-marketers-investing-personalization
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<blockquote cite="https://lighthousedata.io/data/retail-marketers-investing-personalization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- retail marketers investing in personalization for retail marketers<br><small>Source: SmarterHQ (2021) · <a href="https://lighthousedata.io/data/retail-marketers-investing-personalization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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